Cocktails

Mother’s Day: It’s About a Lot More Than Mothers

For full-service restaurants, Mother’s Day can be the busiest day of the year. If you execute it flawlessly, it can also set you up to increase your sales for the rest of the year. Mother’s Day is a reputation maker for restaurants. Where most restauranteurs make their mistake is in focusing on making mothers happy. […]

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10 Spring Menu Ideas for Restaurant Patio Season

Spring is definitely patio season. That means restaurants get to significantly increase their seating capacity…and therefore their ability to generate revenue. Imagine if a hotel in were able to go from 120 rooms to 190 rooms just as demand for those rooms spiked, say for graduation or a major sporting championship. Wall Street would call

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Don’t Give COVID Credit for These 6 Dining Trends

By the time COVID struck in 2019, consumers were already drawing a black line between dining for experience and just eating. Full-service, chef-driven concepts were already losing favor as demand for convenience and speed continued to grow. Cooking meals through a recipe from raw ingredients had already taken third place as cost and quality were

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I Dreamed of a Restaurant with No Labor

Welcome to 2024. The year began with more minimum wage increases across the country and the elimination of tip credits in more states. With these wage increases we also see increases in payroll taxes. Overall labor costs that should be hovering in the mid thirty percent range are quickly moving to ten percentage points higher.

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5 Reasons to Change Your Restaurant Concept

Once upon a time, you created and launched your new restaurant. Maybe it was 2005… or just 2015… or maybe you inherited your parent’s restaurant that they created in 1985. Maybe it was sexy or maybe you were the first ones serving fresh pasta…or maybe you were the first to offer health insurance to servers.

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Boosting Restaurant Sales in the Slow Q1: Five Effective Strategies

The first quarter of the year can be a challenging period for restaurants, often characterized by a lull in customer traffic and reduced sales. Factors like post-holiday spending fatigue, harsh weather conditions, and New Year’s resolutions to save money or eat healthier contribute to this slump. However, there are proactive measures that restaurants can take

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The Fall Classic

The Fall Classic is a perfect cocktail to serve when hosting for the holidays, bursting with the warm flavors of the season. Martinelli’s Sparkling Cider was a staple of our family holiday gatherings, served at the kid’s table while the grown-ups sipped Champagne. Named for our love of baseball, this easy-drinking crowd-pleaser can be sized

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Elevating Your Cocktail Program Above a Sea of Competition

In dark basements, bright garden restaurants, hotel lobbies, food courts, and all spaces in between; great cocktail programs are popping up everywhere. Everyone is getting into the cocktail business, and many are becoming particularly good at it. This phenomenon is making it harder than ever to rise to the top and gain notice for a

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coffee cocktail

Sipping Your Dessert: How to Create the Ultimate Sweet Winter Drink

We seem to be going back and forth lately on what to serve for dessert. Some restaurants are completely ignoring the “clean eating” healthy food movement and continue to serve massive sundaes, towering slices of cake and thick, delicious milkshakes. Others are completely on board and opting for healthier alternatives like fruit bowls, light mousses,

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