YOUR MENU IS WHAT YOU SELL AND HOW YOU MAKE YOUR MONEY.
Boeing builds and sells jets. Crate and Barrel sells furnishings and home goods. Samsung makes and sells TVs, appliances and processing chips. Each of them invests a large fortune to ensure they sell the best stuff in their respective markets.
All of the design, management and site selection expertise in the world will not help you if you don’t put food and drinks on your menu that people prefer…and are willing to pay for. Sure, sometimes a great location can offer you some cushion but that won’t stop the complaints from rifling through online review sites, limiting your profit potential and expansion possibilities. Design, management and a good location are indeed critical, but the most important thing you can do for your business is create menus and assortments that people want to shop. Our chefs, mixologists and gourmet retail experts are ready to help you launch menus that get noticed, win new customers…and keep them.
Everyone has a unique due diligence process for evaluating prospects, during which the landlord assesses – in varied depth and priority – the operator’s track record, credit, initial budget, financing, business plan, fit in the property, etc. But because a landlord’s restaurant operations knowledge is likely limited, so is their ability to grasp the prospect’s potential and fit – or lack thereof – in a property.
Without tried experience in the restaurant industry, the due diligence process for any landlord will have holes. A restaurant consulting firm like Blue Orbit can fill these holes and weed out the bad seeds through an in-depth assessment of each prospect and their concept’s viability. Leveraging their experience and expertise in the industry, a restaurant consulting firm can increase the landlord’s likelihood of locking into a five-, seven-, ten-year lease with a strong restaurant operator who will drive traffic and value to the property over the long haul.
Whether one all-day menu or two menus separated by an item change, Lunch and Dinner need to be developed first to consider what your customers need THEN to what you’re capable of delivering (equipment, facility, staff, management, and competition). To satisfy your audience, some menus need to capture the latest trends in cooking methods, ingredients or region of origin. Others need to be more traditional, requiring familiar foods to be prepared perfectly (nothing like a fresh, bright, crisp, chilled shrimp cocktail). We can work with your chef to create new items, reimagine your existing items or set out to create something completely new to train to a new staff. Regardless of whether your service is fast casual or full, never forget that your food menu must thrill your customers, which can never be left to chance.
The secret to great bread and great profit is to make your bread in house. Fresh breads take advantage of relatively inexpensive ingredients, but by the time you buy it wholesale, much of the profit has been surrendered to your bread vendors. A $12 gourmet burger with a good outsourced bun will yield about a 68% margin. But that same burger with a GREAT bun, made in house, will yield a 73% margin. And if you weave in some other scratch baking the additional profit across your other items will far outpace the labor cost incurred. Most important, your burger will simply be better, which is really the point. We can create custom breads for your restaurant – including bagels, burger/hot dog buns, ciabatta, scacciata, pain au lait, sourdough, etc. – then teach your staff how to make it, using minimal equipment in minimal space.
If you are (or are looking to create) a gourmet market, coffee shop, convenience store, or hotel amenity, we can help you rationalize your assortment to minimize labor and maximize profit. Stand-alone markets can be heavy on labor cost if not carefully conceived, and they usually forgo the profitability afforded by scratch cooking. Your items must consider sourcing and volume buys. Inventory management requires careful attention and organization. Merchandising must tell your customers a story and instigate impulse buying beyond sustenance shopping. Will you benefit by offering flowers? Is your operation capable of adding prepared grab-n-go? Are gift chocolates appropriate or retro candies…or both? We can help you create a market section for your restaurant or hotel lobby or create a hybrid retail and home-meal-replacement gourmet market. We can even help you dream it up. You supply the gumption.
Sugar is expensive. Buying someone else’s sugar creations and selling them as your own is even more expensive as the wholesaler usually squeezes most of the profit out of the item by selling them to you, then you do your best to capture whatever profit is left. You’re often better off not selling dessert at all and turning the table if that’s the case. Scratch cooking is the best way to go for profit and authenticity. But where do you start? We can create custom desserts for you that are on brand, unique, and delicious… then teach YOUR staff how to execute them. You’ll make more money AND you and your customers will be proud of what you serve. You don’t need to hire a pastry chef. By hiring us, you’re temporarily renting a pastry chef, and
Sunday brunch as an add on meal period… daily breakfast as a regular offering… whatever your plan, breakfast can be profitable and brand enhancing. Not all Benedicts are created equal and scratch biscuits can put a line down the street on Saturday morning. Let us help you create a breakfast meal period for your business.
WHAT WE DO
We support Landlords by evaluating prospective-tenants, performing in-depth assessments of existing tenants, and providing ongoing consulting services to optimize restauarant operations and profitability during management.
We work with you to understand what your concept needs to do for you and then collaborate to create the business of your dreams while ensuring that it delivers your expectation.
Whether you simply need to start frying your French fries in a different fryer than your Calamari or you need to completely overhaul the brand offering, we’ll get it right and your restaurant will be on the path to profitability in no time.
When you partner with Blue Orbit, mutual success depends on the same things: profitability, longevity, and growth. Yes, we’re hired guns, and our only target is your success. We don’t make money if you don’t make money.