Menu Engineering

5 Key Ways to Grow Your Restaurant Business

We live in a world addicted to quick fixes with little emphasis on long range planning. Restaurateurs easily fall victim to people walking through the door with the next great program that will drive sales.  Whether discount coupons or home delivery services, all of these fixes cost you money and reduce your profits.  They also train […]

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The Pros and Cons of Using an Online Reservation System

Traditionally the rule has been, upscale and fine dining restaurants take reservations and chains and casual dining do not.  Due to evolution, all humans are now born with a smart phone in their hand, so restaurant reservations automatically evolved to online apps to accommodate that new “biology.” But, in the last few years, everything has

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What’s Trending in Food & Beverage: Appetizers, Tapas & Small Plates

Small plates are the chef’s creative playground. Most restaurants diners expect to see steaks, roast chicken, and grilled salmon entrées. These basics will quickly fill up the entrées list because customers gravitate towards the familiar, especially when they are spending $20-$30 for an entrée. Restaurants need to sell what their customers want, so it’s less

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What is a Food Hall, And Why Do People Love Them So Much?

The first time I heard the term “food hall” I replied “…um…explain…” What I got was something similar to how a parent might describe a mall food court to a seven-year-old: “A collection of small restaurants, usually on the ground floor of a building with shopping, where typically seating is shared and no dining options

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Our Restaurant Consultants on July 4th: Food & Beverage Family Memories

Our Restaurant Consultants on July 4th: Food & Beverage Family Memories

At Blue Orbit Restaurant Consulting, we like to share personal memories that revolve around food, drinks and family. So,  restaurant and hospitality experts, Ray Camillo and Mike Maxwell, have put together quick stories from their July 4thfamily histories and traditions, complete with distinct food and beverage components. Of course, their memories couldn’t be more different!

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An Inspired Fried Chicken Recipe to Add to Your Menu this Independence Day

An Inspired Fried Chicken Recipe to Add to Your Menu this Independence Day

As a kid growing up in rural Maryland (Ijamsville to be exact), our Fourth of July celebrations meant packing up our green 1972 Ford LTD wagon with blankets, coolers, and “legal” fireworks while enduring protests from mom about the hassle of it all. We’d always leave a little too late to find a parking space

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2 Seasonal Cocktail Recipes to Celebrate Independence Day in Your Restaurant

2 Seasonal Cocktail Recipes to Celebrate Independence Day in Your Restaurant

Next to Christmas, the annual 4th of July celebration in my family is one of the happiest memories from my childhood.  Every year we packed up the family and spent the entire day in Rockvale, Tennessee for a tournament of local baseball teams, music, grilled burgers, homemade peach ice cream, candy, bingo, and firecrackers.  My mom

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