Dog eat dog


competitve-analysisDuring an assessment or when you’re selecting a site, it’s always a good idea to know if your offering is redundant to the market it will serve. Blue Orbit can study a market and the businesses in that market to help you determine who your competitors are (even if you think you know you, may be missing something) and what their impact on your business is or will be.

Sometimes being competitive is as simple as offering a better burger than the next guy because the area is ripe for a better burger restaurant. Other times, “stealing” sales is not enough and you must rely on our own ingenuity and unique product offering to attract new customers. Sometimes it’s both. We are not ashamed to take pictures, use laser-measuring devices and to use our network to gather intel on your competitor. We will analyze your competitors’ pricing, value proposition, use occasions, platform, target customer, strengths, weaknesses, opportunities and threats.

We use this information to help you understand what your business potential is in a market and to make sure it aligns with your business goals. Let us take a good look at your competitors and help you formulate a strategy to find your niche and exploit it for profit.