When Beth reached out to us, she was passionate about following her dream to open her own bakery and work for herself. She wanted to jump in with both feet but she was unsure about the process and where to begin. We helped her see the process clearly by starting with a profit model that shaped the business – sales channels, target audience, labor model, cost of goods, pre-opening expenses, etc. Some of the revelations were new discoveries and shaped the product line while others gave her discipline to know that she needed to do certain things herself…which never scared Beth! By starting slowly, Beth was able to move from dream to reality very quickly. We helped her evaluate the competition, develop the floor plan and through-put model, define equipment and labor needed, and generally coached her along the way until she was able to run with the opening on her own. We’re very proud to have been part of Beth’s success and stories like hers are why we do what we do.