Instead of Flowers

Atlanta, GA

Instead of Flowers is a remarkable business that provides home meal delivery as the perfect gift for someone who’d prefer a gourmet meal over a bouquet of flowers or candy.  Valentine’s Day, Bar/Bat Mitzvahs, Birthday’s, New Mothers returning from the hospital, etc.  are all great opportunities to give a meal from Instead of Flowers.  Blue Orbit worked with the owner to improve ordering capacity as well as to improve market position and branding, playing a big role in doubling sales over an 18 month period.


Blue Orbit listened to me and quickly understood my goals and business, then attacked it. Sales are up, costs are down, and, most important, my customers are happier.  Ray is a true partner and an ongoing resource – like a Restaurant Whisperer!
– Micah Serwitz, Owner, Instead of Flowers